The third party logistics provider Amethyst Group has won a long term contract to provide Aquascutum’s warehousing and logistics.

The May 09 appointment involves receiving luxury product from Aquascutum’s factories and distributing to their retail outlets and customers throughout the UK and across the globe along with bespoke value added services including the creation of an on site quality control department.

Aquascutum http://www.aquascutum.com has been protecting its customers from the elements for 158 years, having invented a method of shower-proofing fabric in the early 1850s. Today Aquascutum is a global luxury fashion brand, showing its women’s fashion collection on the London runway and offering a sophisticated wardrobe for its modern customer.

“We needed a company that could adapt quickly to Aquascutum’s distribution profile across our retail and wholesale divisions. Amethyst has an excellent track record and offer the customer service security, which is crucial to our luxury brand.”

Russell Hammond, Aquascutum Head of Merchandising, Production, Procurement and Logistics

Peter Hughes, Amethyst Business Development Director, said: “Aquascutum has an unrivalled reputation for the quality of its products and is extremely demanding of themselves and the suppliers with whom they work. We are particularly pleased by the confidence they have shown in the quality of our service by this appointment.”

About Aquascutum
High-quality tailor John Emary founded the label Aquascutum in 1851. He had invented and patented the innovative technique of shower-proofing wools and was the first to introduce rain-repellent cloth. The name Aquascutum originates from the two Latin words “aqua” (water) and “scutum” (shield). Aquascutum’s mission has always been to provide stylish protection from the unpredictable British weather.

About Amethyst
Amethyst Group is committed to providing excellent third party logistics, offering specialist services in fashion and beauty warehousing, distribution and e-fulfilment. Its headquarters are in Kent with a network of distribution centres in various locations across the UK. Amethyst is owned by the Itochu Corporation of Japan. Fashion and Beauty clients include brands, suppliers, retailers and e-retailers.

Contact: Claire Muir
Business Development Manager
Direct 01580 895857
Mobile 07980 791119
email: fashion&beauty@amethystgroup.co.uk