The new online store beyondretro.com offers the biggest selection of handpicked vintage clothing to style conscious online shoppers. Each item is picked, packed and despatched in the Amethyst fulfilment centre in Kent. www.beyondretro.com

Beyond Retro’s web direction is led by instinctive trend prediction and the site benefits from innovative, online sizing technology. Slider bars are integrated into the site, enabling customers to input individual measurements and return a tailored menu of vintage stock that fits. The team at Beyond Retro are staffed by creative individuals who source original wares and kick-start trends.

Kate Peters, Managing Director of Beyond Retro, said: “At Beyond Retro, we are dedicated to promoting an individual lifestyle choice. We go to great lengths to find fashion forward originals and we never fail to filter a spectacular collection of vintage designs for our web store. We are benefiting from Amethyst’s experience of best practice order processing, packaging and shipping, as well as cost savings from couriers. Working with Amethyst allows us to focus on the product offering and building our vintage community, and in turn grow our online business.”

Fred Potter, C.O.O of Amethyst Group, said “Amethyst is excited to add Beyond Retro, the ultimate, iconic vintage fashion brand to its portfolio. The pioneering approach to their etail project will ensure they are well positioned to take advantage of the continuing growth in this arena. Amethyst is very happy to be a part of this.”

About Beyond Retro

Beyond Retro is an iconic vintage brand, renowned for its large-scale, showstopping stores that chronicle a century of style. The company began almost ten years ago, when they opened a store around Brick Lane, amidst the fringes of London’s emerging East End art scene. Quickly establishing themselves as an innovative retailer with a rock ‘n’ roll heart, they emerged as vintage trailblazers, kickstarting trends and sourcing original wares. The vibrant, creative spirit of the original East London scene is integral to the shopping experience at every Beyond Retro store, and online. They have stores in London, Brighton and Sweden.

About Amethyst

Amethyst Group is committed to providing excellent third party logistics, offering specialist services in fashion and beauty warehousing, distribution and e-fulfilment. Its headquarters are in Kent with a network of distribution centres in various locations across the UK. Amethyst is owned by the Itochu Corporation of Japan. Fashion and Beauty clients include brands, suppliers, retailers and e-retailers.

Contact: Claire Muir
Business Development Manager
Direct 01580 895857
Mobile 07980 791119
email: fashion&beauty@amethystgroup.co.uk