The Clothes Parlour which has launched an online store, will initially stock 400 lines from designers who are just off the beaten track. Fashion logistics provider Amethyst is fulfilling the luxury product to domestic and international web customers from their warehouse in Staplehurst, Kent. www.theclothesparlour.com

Joan Liley, founder of The Clothes Parlour, said: “The Clothes Parlour is for any woman who loves beautiful clothes and wants the convenience of shopping at a time of her choosing whether it be at home, the office or on the move. We are delighted to offer a truly talented choice of designers and brands that we hope encapsulates these high expectations. Amethyst was the obvious choice for our back end fulfilment because of their experience of providing high levels of service to luxury fashion and beauty brands.”

Claire Muir of Amethyst Group, said “Joan required a company which could set the benchmarks for quality of service and presentation of product and we are delighted she has selected Amethyst to partner The Clothes Parlour in their exciting new fashion proposition”

About The Clothes Parlour

The Clothes Parlour is focused on “cross-over”, boasting fabulous designs from a long list of covetable designers. The Clothes Parlour offers a collection of chic clothes with a contemporary edge which can painlessly translate into stylish outfits for the evening. The Clothes Parlour will also provide styling tips, fashion advice and up-to-date news of what’s going on in the world of fashion to enlighten shoppers and subscribers on how to wear the latest trends.

About Amethyst

Amethyst Group is committed to providing excellent third party logistics, offering specialist services in fashion and beauty warehousing, distribution and e-fulfilment. Its headquarters are in Kent with a network of distribution centres in various locations across the UK. Amethyst is owned by the Itochu Corporation of Japan. Fashion and Beauty clients include brands, suppliers, retailers and e-retailers.

Contact: Claire Muir
Business Development Manager
Direct 01580 895857
Mobile 07980 791119
email: fashion&beauty@amethystgroup.co.uk