Dig Deep, a new pure play menswear etailer has just launched a collection of sports inspired t-shirts, sweats, jeans, jackets, active wear and accessories; which is picked, packed and despatched to UK and international shoppers from an Amethyst Group facility in Warwickshire. www.digdeep.com

Dig Deep say: “We’re really excited about the launch of our online store and have big plans for future growth. Outsourcing our e-fulfilment has reduced up-front time and costs in setting up and will enable Dig Deep to respond quickly to changing business needs. We are benefiting from Amethyst’s experience of best practice in the fashion industry.”

Amethyst say: “We are delighted by the confidence Dig Deep has shown in the quality of our service by selecting Amethyst as their fulfilment partner. Amethyst’s fashion e-commerce experience will ensure a strong partnership and we look forward to supporting the brand to achieve successful growth over the coming years.”

Amethyst provides successful e-commerce and multi channel fulfilment for many other fashion brands.

About Dig Deep

Dig Deep is a men’s streetwear brand that takes its inspiration from sport… more specifically, from the moments in sport when you have to decide how far you want to go. Our clothes reflect our mantra, each style created with total precision, absolute care and maximum flare. We want to be the best. We have big plans for the future within the world of sport. We’re involved in supporting sport from the grass roots to the highest levels. But we’re also planning to take the fashion world by storm, with second-to-none design, graphics and production teams and some extremely exciting new collections on the way.

About Amethyst

Amethyst Group is committed to providing excellent third party logistics, offering specialist services in fashion and beauty warehousing, distribution and e-fulfilment. Its headquarters are in Kent with a network of distribution centres in various locations across the UK. Amethyst is owned by the Itochu Corporation of Japan. Fashion and Beauty clients include brands, suppliers, retailers and e-retailers.

Contact: Claire Muir
Business Development Manager
Direct 01580 895857
Mobile 07980 791119
email: fashion&beauty@amethystgroup.co.uk