Amethyst Group, a leading provider of warehousing and fulfilment solutions to the fashion industry, is delighted to announce that it is providing the internet sales fulfilment for Jane Norman, the successful young fashion brand known for its distinctive look and style.

Jane Norman launched its transactional website www.janenorman.co.uk in July, offering a comprehensive selection from their clothing, footwear and accessories ranges. Third party fulfilment house, Amethyst, is providing the storage, pick/pack and shipping operations from one of their fulfilment centres in Staffordshire having fully integrated their systems with website providers BTFresca. Amethyst already provides successful e-fulfilment and integrated multi channel fulfilment for many other notable fashion brands.

“We selected Amethyst after having seen some of their existing e-fulfilment operations and their ability to demonstrate fully working, successful solutions. We have been extremely pleased with the professional way that Amethyst has conducted the project. We have all been surprised by the overwhelming success of the new Website and Amethyst were able to adapt to much higher than expected volumes in a short space of time, and have continued to deliver a high quality of service.”

Phillip Boggis, Jane Norman IT Director

Bob Kemp Amethyst C.E.O. said “We have developed a strong business in the clothing sector and have become experienced in internet fulfilment. Launching the Jane Norman online store has been extremely positive for both parties as internet sales exceeded all forecasts from day one, we're excited about the future development of this business.”

About Jane Norman
Jane Norman is one of the UK’s most successful young fashion brands, with some of the highest sales per square metre in the industry. The brand has carved a niche in the UK retail market, targeting 16 to 25-year-old fashion-conscious women with sexy and affordable adaptations of catwalk trends.

About Amethyst
Amethyst Group is committed to providing excellent third party logistics, offering specialist services in clothing, footwear and accessories warehousing, distribution and e-fulfilment. Its headquarters are in Tunbridge Wells with a network of distribution centres in various locations across the UK. Amethyst is owned by the Itochu Corporation of Japan. Apparel clients include brands, suppliers, retailers and e-retailers.

Contact: Claire Muir
Business Development Manager
Direct 01580 895857
Mobile 07980 791119
email: fashion&beauty@amethystgroup.co.uk