Amethyst is excited to support The Online Fashion Agency a supportive community enabling etailers and consumers access to wide ranging expert advice. "Fulfilment is an important part of any online retail process, so we'll be sharing best practice and offering tips to industry readers” www.theonlinefashionagency.com

Leon Bailey-Green, online fashion retail consultant, has launched The Online Fashion Agency with partners Amethyst Group, provider of fashion logistics, fulfilment and warehousing, and Olswang, the media and retail law specialists.

A mix of shopping and retail industry news The Online Fashion Agency is set to become the expert resource on fashion websites for shoppers and retailers alike.

Shoppers Counsel will report everything from online store launches to ways to save money and behind the scenes photos.

Retail Consultancy will provide industry news and comment pieces from people in online fashion.

Leon, says "The Online Fashion Agency will be the Wikipedia of online fashion; we want to help shoppers to shop, and retailers to retail."

The Online Fashion Agency will also run a Talent Pad which will represent fashion creatives and e-commerce professionals, starting with fashion bloggers.

Claire Muir of Amethyst Group, which counts Jane Norman, New Look and Cocosa as clients, says "We're excited to support The Online Fashion Agency because we’re keen to encourage fashion etail. The Online Fashion Agency is a supportive community enabling etailers and consumers access to wide ranging expert advice". "Fulfilment is an important part of any online retail process, so we'll be sharing best practice and offering tips to industry readers" she continues.

Olswang LLP, with its significant online and fashion law expertise, is also pleased to support the launch. Amy Collins, corporate partner at Olswang says, "Olswang works for a variety of high fashion, high street and online fashion clients and thus we believe we can add value to the agency and its offering. We hope that The Online Fashion Agency can become the 'One Stop Shop' for fashion retailers seeking to maximise their returns whilst avoiding the many legal and logistical pitfalls that online trading can present."

About Amethyst
Amethyst Group is committed to providing excellent third party logistics, offering specialist services in fashion and beauty warehousing, distribution and e-fulfilment. Its headquarters are in Kent with a network of distribution centres in various locations across the UK. Amethyst is owned by the Itochu Corporation of Japan. Fashion and Beauty clients include brands, suppliers, retailers and e-retailers.

Contact: Claire Muir
Business Development Manager
Direct 01580 895857
Mobile 07980 791119
email: fashion&beauty@amethystgroup.co.uk