Amethyst provides e-fulfilment solutions for top national museums. A London based museum with an annual footfall of nearly 3 million had a nascent e-commerce business whose orders were being fulfilled manually from the museum shop. However the client understood their requirement was going to be very different with the planned launch of their new web store. They decided to outsource to an experienced e-commerce fulfilment provider with scalability to match forecasted growth.


We set up a dedicated project team to work with the museum and their chosen web store platform. The team consisted of a project sponsor, implementation manager as well as systems and operations specialists. Working together, we specified, developed and tested a robust end to end fulfilment solution operating from one of our shared user fulfilment centres in Staffordshire. We also identified and implemented a fully integrated Customer Service partner in response to a late change in provider.


Soon after launch, the client experienced an unforeseen peak order activity period. Amethyst’s experience with the daily, weekly, monthly and seasonal peaks expected with online retailing, meant we were able to implement immediate additional space and labour capacity whilst consistently exceeding our agreed levels of service.