Amethyst is a market leading provider of outsourced e-commerce warehousing and distribution e-fulfilment. Many well known luxury and high street brands’ e-commerce orders are fulfilled by Amethyst. This client has a retail distribution centre which serves their national and international operations effectively. But they needed something different for their e-commerce fulfilment, a proven solution from an experienced logistics provider who could demonstrate accuracy, reliability and scalability.


We set up a project team to work alongside those of the client and their chosen web store platform. The team consisted of a project sponsor, implementation manager, as well as systems and operations specialists. Together, we specified, developed and tested a robust end to end fulfilment solution operating from our dedicated clothing fulfilment centre near Lichfield in Staffordshire.


From day one the transactional website performance smashed all forecasts and expectations. Amethyst had to react quickly to adjust for the unpredicted, but welcome demand for the brand. Within a few hours we had doubled the amount of packing stations as well as operatives on the contract. We consistently exceed all of our agreed service levels.