The UK’s number one independent Toy and Gift developer required a flexible and responsive UK third party logistics provider who was able to handle large daily volumes of product with very high levels of accuracy. As well as carrying out planned and ad-hoc pre-retail services depending on their customer’s demands.


Given that one in five of all the toys bought in the UK is delivered to retailers via Amethyst warehousing and distribution, they chose us to provide the solution. We invested in three dedicated warehouses and a dedicated management, operations and admin team to ensure that there was total focus on achieving the volumes and service levels required by some of the most demanding clients in the UK. We also used our in house transport management team to ensure that all deliveries were maximized and despatched in the most timely and efficient manner.


This has given the client the freedom to concentrate on their core business while we look after their logistics, delivering to national distribution centres and retail outlets. Throughout our 12 year history of the contract we have improved customer service, implemented more efficient processes and improved stock accuracy. We have streamlined order processing enabling inventory reductions and vastly improved lead times in line with the demands of the client’s customers. By focusing on processes we have empowered the client to manage their stock in a much more efficient manner, reducing inventory by over 30% over the last two years.